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Copernicus Radio Interview
Steve Saenz, The Copernicus Institute

Air Date: June 7, 2010

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Background

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Nicole Coulter conducted this interview shortly after I formed the Copernicus Institute. We talked about a variety of things including how and why I got into the investment business, why I started the Copernicus Institute and how many of my conceptual models (e.g., Evolution of the Advisor Business Model) came into existence. The interview provides a good overview of my career in the financial services industry.

For the past 28 years, I have been helping financial advisors evolve to higher value business models. I entered the financial services industry in 1984 as an account executive with Merrill Lynch Pierce Fenner & Smith. While in production I formed one of the first horizontal teams in 1987 and participated in focus groups that led to Merrill Lynch's first financial planning service. In 1989, I became a regional manager for Merrill Lynch Business Financial Services where I had the opportunity to train financial advisors in the areas of investment management consulting and qualified retirement plans.

In 1991, I joined Harris Bretall Sullivan and Smith as the managing director for the Southeastern US. During that time, I helped hundreds of financial advisors at Dean Witter, Kidder Peabody, Paine Webber and Prudential Securities develop their fee-based managed accounts business. In 1994, I formed Paragon Resources, one of the industry's first practice management consultancies. In that role, I coached and trained thousands of advisors in the areas of business optimization, client advocacy, practice management and team building. In 2005, I formed Copernicus Partners and led several enterprise projects including the design-build of an internal practice management consulting department at a major financial services company. In 2011, I formed Fusion Impact Business Solutions which is my current lab / workshop.

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