Only you and the people you are trying to communicate with (market to) can answer that question but I wanted to share some things I have learned and am actually doing in an effort to avoid making the problem worse and have some fun in the process.
I will do this in a series of slog posts so as to keep this brief and on point. Today, I just want to let you know about a new project I am working on and a pair of tools I discovered this past year.
Epicurean Friends is a lifestyle social network I created for people who enjoy food, wine and other Epicurean pleasures. The centerpiece of this network is an online community that allows members to connect, interact and share ideas with other kindred spirits - people who share their passion for all things Epicurean.
Content Curation As A Marketing Strategy
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In an effort to create awareness for Epicurean Friends, I have employed a second tool called, Scoop.it. This is a content curation tool that allows you to aggregate content from various sources and disseminate it in a very clean and elegant way - kind of looks like a digital magazine.
My first Scoop.it "topic" is called the, Atlanta Food & Wine Journal. I have been using the tool for about a week now and have been very impressed with its functionality as well as its intuitive user interface.
I have also used many content aggregation tools in the past and this one suits my needs the best.
In closing, I just want to point out that there is a BIG difference between curating and sharing content. Every time someone LIKES, SHARES or RE-TWEETS something, they are simply sharing content. Curating content means adding value in some way. That could be annotating, summarizing it and or organizing it for your readers. The video to the right does a nice job of explaining this difference by breaking down the steps to content management.
In future posts, I will share some more thoughts and ideas about content marketing. In the meantime, I would love to hear your thoughts and experiences.