When it comes to social media marketing, it occurs to me that we should all step back and ask ourselves a very important question: Are we adding value (inspiring) or are we are making the problem worse (pouring gas on the fire)?
Only you and the people you are trying to communicate with (market to) can answer that question but I wanted to share some things I have learned and am actually doing in an effort to avoid making the problem worse and have some fun in the process.
Having started and managed several membership-based groups, I have learned some valuable lessons about what works and what doesn't. As you probably know from personal experience, it is very challenging to get people to proactively interact with each other using the traditional methods such as discussion forums, etc. For these reasons, I chose Ning Networks to build my new website. As you can see from their marketing video above, Ning offers a feature-rich platform that enables community managers to create unique and meaningful experiences for their members. The site goes live on Sept. 1, 2012 so I will have more to share on that later this year.
Content Curation As A Marketing Strategy
RAMBLE ON, the name of my SLOG was inspired by the Led Zeppelin song with the same name. It also describes the content, which reflects my very random observations about life, work and my endless pursuit of the sublime. See tag list below...
My "Fiscal Cliff" Playlist
"When you realize how little you know, you have become a philosopher."
~ Socrates ~