User Experience is Not Enough!

WHITNEY HESS

In doing some research on the topic of user experience, referred to as "UX" by the people who work in that space, I came across a blog post that really caught my attention. If what Ms. Hess is saying is true, which I believe is the case, the implications are profound and far-reaching. Here's an excerpt in case you don't have time read the entire post...

I’ve been a user experience designer for the entirety of my career. And in the decade I’ve spent doing this work, I have discovered that there is only one universal truth about how to design an extraordinary user experience: you must design an extraordinary company first.

A group of individuals with a shared goal (in other words, a business) who do not equally and universally value one another simply cannot equally and universally value their customers, and therefore are in no position to create and support a product that will have a deep impact on people’s lives.

A great product experience can only be crafted in an environment that encourages collaboration, iteration, and risk. Working in unison, having patience and long-term vision, and being willing to fail are key factors to success.

Click here to access, Pleasure and Pain, Whitney Hess' blog

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