Copied below is an excerpt of the welcome message I recorded for my business website. I have had a number of positive comments about this so decided to transcribe the presentation so people can read and listen to it. The theme of the message is a very costly and prevalent trap that many people get caught in without realizing it. I call it the "A to B Syndrome."
When you talk to entrepreneurs or business leaders a lot of times they have no idea where "B" is. In fact, a lot of times they have no idea where "A" is.
If you're really good and if you ask the right questions and start peeling back the layers of the proverbial onion, what you are going to find is that, a lot of times, the client is better off going to another destination – maybe C or D or G. Sometimes, B is really not the best place for them to go.
What happens, if you have a young (and nothing against young consultants or young creative people) but, if you have someone who lacks experience, it is very easy and very common for them to accept a job. That can be everything from a speaking engagement to a consulting gig or designing social media and web pages for someone. They will accept the job because the client says, “I need to go from A to B” and they will help them get from A to B. But, again, the problem is if the client is better off going to C or D or E, do you see what just happened? Without anyone knowing it, without anyone intending to do harm, you can spend a lot of time, money and energy getting the client to a place they really don't belong.
If you have someone who lacks experience, it is very easy and very common for them to accept any job. That can be everything from a speaking engagement to a consulting gig or designing social media and web pages for someone.
To become an airline pilot, you cannot buy or go to college to get your hours in the cockpit. You just have to sit up there and fly the airplane!
The same is true when it comes to consulting. Sometimes you have to challenge the clients, sometimes you have to push them a little bit. Make sure you are asking deep, penetrating questions that help everybody get to the truth. Frankly, that is what you are looking for.
Common examples of mistaken "B" identity*
* While it is plausible that you "need" these things, it is more probable that you need some other things first, like a well-designed client experience process or a clear and compelling story for your business.
RAMBLE ON, the name of my SLOG was inspired by the Led Zeppelin song with the same name. It also describes the content, which reflects my very random observations about life, work and my endless pursuit of the sublime. See tag list below...
My "Fiscal Cliff" Playlist
"When you realize how little you know, you have become a philosopher."
~ Socrates ~