When it comes to social media marketing, it occurs to me that we should all step back and ask ourselves a very important question: Are we adding value (inspiring) or are we are making the problem worse (pouring gas on the fire)? Only you and the people you are trying to communicate with (market to) can answer that question but I wanted to share some things I have learned and am actually doing in an effort to avoid making the problem worse and have some fun in the process.
Having started and managed several membership-based groups, I have learned some valuable lessons about what works and what doesn't. As you probably know from personal experience, it is very challenging to get people to proactively interact with each other using the traditional methods such as discussion forums, etc. For these reasons, I chose Ning Networks to build my new website. As you can see from their marketing video above, Ning offers a feature-rich platform that enables community managers to create unique and meaningful experiences for their members. The site goes live on Sept. 1, 2012 so I will have more to share on that later this year. Content Curation As A Marketing Strategy
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I recently uploaded five of my favorite slide presentations. These will give you a pretty good idea of the work I have been doing over the past 20 years or so. One the most interesting contains the image below. This graph of the Dow Jones Industrial Average (as of late July 2012) shows the timing of a practice management survey I conducted for the Investment Management Consultants Association. As you can see from the annotation below, the survey, which was designed to gauge investment advisor sentiment during the most recent financial crisis / meltdown, was taken in January 2009. The article, in which I summarized my findings and conclusions was written on March 15, 2009 just days off of the market bottom. You may or may not be surprised to learn that financial advisors are similarly affected by the same "behavioral finance" forces as their clients. Please enjoy these first five presentations. I will be adding many more in the weeks and months ahead.
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RAMBLE ONRAMBLE ON, the name of my SLOG was inspired by the Led Zeppelin song with the same name. It also describes the content, which reflects my very random observations about life, work and my endless pursuit of the sublime. See tag list below...
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"When you realize how little you know, you have become a philosopher."
~ Socrates ~ |